Description: Replace generic 'Shop All' titles with a clear, concise headline that communicates the primary value proposition. Sofie Pavitt ('Step 1, 2, 3') and Loops ('What does your face need?') are prime examples.
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Description: Organize the PLP to guide the user toward a solution, not just display products. Sofie Pavitt's routine-based steps and The Ordinary's 'Build a Regimen' module are best-in-class for turning confusion into conversion.
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Description: Name products based on the result or solution they provide (e.g., Hero's 'Rescue Balm', Rare's 'Positive Light Highlighter'). This communicates value at the product level.
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Description: Use badges ('Best Seller', 'Award Winner'), icons (Vegan, Cruelty-Free), and prominent review scores to communicate value and trust quickly and visually.
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Description: Include small modules or expandable sections that answer common questions or explain the brand's 'why' (e.g., 'Why our ingredients?', 'How to choose?'). OSEA's 'What types of natural products...' section is a great example.
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